Direction A
Trust & Clarity
Classic, calm, credibility-first.
Brand red on white, restrained, and corporate in the best way. Leads with stability and professionalism — the safe, timeless choice for an insurer.
View Direction A →utahbic.com · facelift preview
Five design directions
Same content, same brand — five different design languages, now using the real UBIC logo, brand fonts, and site photography. Open each, compare them on desktop and mobile, and tell me which one to develop into the full site (we can also mix elements across them). Direction D rebuilds the current utahbic.com as a familiar baseline (mobile-responsive, with a bottom action bar on phones); Direction E blends A and B.
Direction B
Safety Forward
Bold, warm, and human.
Puts “you deserve to go home safe” front and center with a big deep-red hero and a confident brand-red accent. Friendlier and more approachable.
View Direction B →Direction C
Modern Editorial
Contemporary and premium.
Big display type, generous whitespace, and an asymmetric layout with a brand-red accent on charcoal. The most design-forward, modern-startup feel.
View Direction C →Direction D
Faithful
The current site, rebuilt.
A close reconstruction of today’s utahbic.com — photo hero under a red wash, gray quick-link tiles, the red “WITH UBIC:” benefits band, and stacked red CTA bars. The most familiar, lowest-surprise option.
View Direction D →Direction E
Balanced
The clarity of A, the warmth of B.
A blend of the two — A’s clean, restrained layout and trust-first tone with B’s warmth (soft off-white, rounded cards, gentle shadows). Red is an accent, not a wash; the service rectangles and the industries grid are front and center.
View Direction E →